Recognizing the potential of the Life Insurance Business in Ghana, the International Finance Corporation (IFC) as a matchmaker brought together two corporate giants; to form Enterprise Life Assurance Company Limited.
Enterprise Life was therefore incorporated in the year 2000 with Enterprise Insurance Company, a listed general insurance company in Ghana, African Life, a South African Life Insurance Company and the International Finance Corporation (IFC), as its initial shareholders.
In 2001 Enterprise life was handed her operational license , with a modest beginning of just one branch, pioneering staff of nine, a thirty two member sales force, and a brand identity based on the concept of the Thoroughbred.
Sanlam acquired African Life 2006, and subsequently in 2010, Enterprise Life’s interest was transferred to the Enterprise Group.
In June 2017, Black Star Holdings Limited, a wholly owned subsidiary of Leapfrog Strategic African Investments (LSAI) acquired Sanlam’s stake in Enterprise Life .LSAI is jointly owned by Leap Frog investments and Prudential Financial Inc. of America (PFI)
OPERATIONS
Enterprise Life operates as a specialist Life Insurance Company, providing affordable and innovative, life assurance products designed to meet the needs of our policyholders and general public.
Our strategy is to distribute life insurance through a diversified distribution channel comprising of Agency, Broker and Bank Channels. We have since diversified our distribution through the Broker and Bank Channels.
Enterprise life now has representation in all ten regions in the country, bringing our services and products closer to our clients, ultimately enhancing customer accessibility and eventually customer satisfaction.
To improve operations and our service delivery to our policyholders, we installed robust operational software which heighten our speed of operations and allow us to employ additional applications to enhance our operations.
Accordingly, Enterprise Life introduced an interactive SMS that enables clients of Enterprise Life access to some personal details on their policies via their mobiles phones 24hours 7days a week as well as the opportunity for client’s access their claims at the nearest Standard Chartered as soon as the claim has been approved and client notified via test messaging.
Consequently, Enterprise Life introduced the Queue management system, the first in the industry, to enhance our service delivery thus reducing the time spent at our customer service centers; however this was not the only new introduction.
The Arrears Payment Platform affords policy holders with outstanding payments on their policy the opportunity to walk into the nearest Standard Chartered Branch and pay up.
GROWTH
Enterprise Life has had impressive growth since 2001 and currently is the number one(1) Life Assurance Company.
We have presence in all ten regions of Ghana, and these branches are linked via our wide-area network.
They are as follows:
Enterprise Life (Branches offices) –
Accra, Tema, Kumasi, Takoradi, Tema, Tamale, Koforidua, Cape Coast, Sunyani & HO
Enterprise Life (Sales offices) – WA, Techiman, Bolgatanga and Tarkwa.
Enterprise Life (Agency Offices) – Kosoa, Obuasi, Ho, Spintex Road, Madina, Nkawkaw, Oda, Goaso, Sefwi Wiawso, Mampong, Kpong, Obuasi, Hohoe and Akim Oda
Enterprise Life – Gambia
ACHIEVEMENTS
- The number one(1) premium income earner in the Ghanaian insurance industry
- The first ever interactive chat platform- LiveChat
- The first ever benefit payment and loyalty card- The Life Advantage Card
- Introduced the first diasporan product
- Introduced the first ever Arrears Payment Platform in partnership with Standard Chartered Bank
- Enterprise life introduced the Electronic fund transfer for the swift payment of claims
- We pioneered and are currently the leader in Funeral Insurance
- We pioneered the distribution of Life Assurance through Brokerage firms and have signed twenty Six (26) Broker Contracts.
- We pioneered Bancassurance in Ghana and have contracts with Standard Chartered Bank and Barclays Bank
- We pioneered the sales and agency channels for the sale of life Insurance
- We are currently the only insurance company in Ghana that employs the use of a state of the art, robust information technology software named Orfeo, which enables us to process claims and access policy details within record time.
- We introduced the first ever 24hour claim payment system with Standard Chartered Bank- CLAIM EXPRESS
- Introduced a USSD platform for policy status checks and an alternate means of premium payment.
- We pioneered the Customer Service at your Doorstep activity.
- Introduced the Life Center, an offsite office set up, with the aim of providing client information and support in real time
Recognitions
Enterprise Life has received a number of awards. These include.
The number one premium income earner in the Ghanaian Life Insurance Industry 2015
(Business Financial Times – May 9, 2016 edition) CIMG Radio Commercial of the year 2014
- Leader in the Financial Services Sector- Ghana Club 100 for 2010, 2011, 2012 and 2014-(Ghana Investment Promotion Council- GIPC)
- 3rd Most Prestigious company and highest ranked insurance company in Ghana- Ghana Club 100 for 2010 ,2011 and 2012- (Ghana Investment Promotion Council- GIPC)
- Cendant of the Year-2012,2013 (Ghana Reinsurance)
- Insurance company (LIFE) of the year 2009, 2011 and 2013 – CIMG
- Gold Award – 4th Ghana Business and Financial Services excellence Awards, organized under the auspices of the Ministry of Trade & Industry-2011
- Silver Award- 3rd Ghana Business and Financial Services Excellence Awards, organized under the auspices of the Ministry of Trade & Industry-2010
- Cheetah Award – A Sanlam Group award for new business sales – 2009.
- Award- A Sanlam Group award for new business sales -2008
- Gold Award – 2nd Ashanti Financial Services Excellence Awards for best Insurance Company in Ghana organized under the auspices of the Manhyia Palace.