Lancaster University Ghana LUG Marketing BSc Hons Course Structure
- Year 1
First Year Course Modules include;
- Introduction to Marketing
- Option
- Year 2
Second Year Course Modules include;
- Marketing Simulation
- Consumer Behaviour
- Market Research
- Advertising
- Digital Marketing
- Innovation in Marketing
- Intro to Statistical Methods for Business
- Year 3
Third Year Course Modules include;
- Strategic Marketing
- Marketing of Services
- Business to Business Marketing
- Brand Strategy
- Dissertation
- Option
- Option
Assessment
- – Coursework and Exam
- – Form of assessment – essay, report, presentation, research projects, etc
- – Exam periods: May and August